You may have heard terms such as ‘Clear Label’ and ‘Free From’. But what are the real current trends in the food sector? We’ve listed a few of them for you below:
- Organic Growth for ‘Clear’ labels
Clear and Clean Label products which are also Organic and GMO-free.
- ‘Free From’ For All
The target group for gluten-free and lactose-free products is expanding to include people who don’t have any allergies.
- Green Light for Vegetables
The fact that too few or insufficient vegetables are being consumed by both adults and children means excellent opportunities for the creative producer. More and more products incorporating concealed vegetables are coming onto the market.
- Tastes for new experiences
This trend is about taste internationalisation. Consumers who are fond of travelling and are adventurous are open to new products and taste sensations. Salted Caramel was 2015, will Sweet Avocado be the hit in 2016?
Creativity always keeps you one step ahead of the competition. Are you looking for more inspiration for your product innovations? Click here to watch the detailed food trends webinar from innovation specialist Lu Ann Williams.