Every business card counts
Fairs are always exciting and inspiring but they are also hard work, before, during and particularly after the fair. Research shows that 87% of leads are not followed up due to a lack of time. Attention is automatically paid to following up hot leads. The cold leads are often forgotten. That’s logical, but it’s also a shame because every business card is a potential customer. Get to know the people and the business behind the business card better, build a relationship with them and think along with them. Remember that it will certainly take 8 to 12 contact moments before you receive a firm order. Here we’ve listed the most important food fairs for you. Note them down in your diary and plan ahead to make sure you reserve enough time to make sure you can follow up all leads after the fair.